On Wednesday, August 2, 2023, our Columbus branch hosted Printing Money, an open house for local marketing and finance professionals to learn more about the latest marketing trends and technology, and how PERRY proTECH checks all the boxes with innovative, cost-effective and time-saving solutions.
Kelly Bannen, Creative Manager at GBQ, and Kevin Klansky and Justin Iannuzo, Principal Consultants at Ricoh, a PERRY proTECH manufacturing partner, shared insights on print marketing trends that professionals should leverage to drive business success.
Direct mail campaigns are an engaging and successful tactic to attract new audiences, maintain current customers and drive purchasing decisions.
Research shows consumers prefer direct mail marketing for brand communication, and 56% agree they have engaged with a brand as a result of receiving direct mail. This tactic also speeds up the purchase period, with the average consumer making a purchase decision within one day of receiving a direct mail piece.
PERRY proTECH’s products make it easy for marketing professionals to produce a variety of print marketing materials on-site, creating cost-savings compared to outsourcing print projects. As an added benefit, the U.S. Postal Service offers discount commercial printing at various times throughout the year.
Personalized messages and materials drive brand loyalty.
When strategizing a print or digital campaign, personalization should be top-of-mind. Fifty-eight percent of consumers agree they want a personalized experience, and 77% of consumers have chosen, recommended or even paid more for a brand that provides a personalized service or experience. Moreover, 88% of U.S. marketers have seen a measurable impact from customized campaigns. Consider ways to produce relatable, eye-catching materials that resonate with your key audience.
Interactive marketing tactics like augmented reality can improve results and drive a strong return on investment.
Struggling to stand out against your competition? Consider reinventing your print marketing materials by incorporating augmented reality, which allows digital images and information to be displayed virtually in a physical environment. Compared to traditional direct mail campaigns, research shows those that included augmented reality increased response rates by up to 33%.
Ricoh’s Augmented Reality Print transforms printed materials into interactive, cross-media experiences through a simple QR code. Augmented Reality is an excellent way for brands to visually explain complex topics in an immersive format, proven to increase messaging recall. Organizations can integrate augmented reality experiences into their marketing plan in many ways, including personalized greetings, interactive tours and captivating experiences.
Interested in learning more? PERRY proTECH can create a customized solution that is right for your company.
No matter your company’s marketing goals, PERRY proTECH can equip your business with products that increase brand loyalty and efficiency and promote cost-savings. Click here to contact us and one of our reps will be in touch!
